一个成功的领导人形象,不仅可以成为企业的名片,更是公众记忆和存储企业品牌资产的有效载体,是企业品牌形象塑造过程中“事半功倍”的重要途径,往往具有“四两拨千斤”的效果。随着企业的发展壮大,特别是在社会和行业中占据一定地位之后,不管是否自愿,企业领导人总是会以某种形象出现在公众面前,或独特或平庸,或权威或江湖,或时尚或土气,领导形象或者为企业形象加分,或者为企业形象减分。 The image of a successful leader can not only become a business card but also an effective carrier for the public to memorize and store the brand equity of an enterprise. It is an important way for the enterprise brand image to build up more with less effort, often with " Effect. With the growth and development of the enterprise, especially after occupying a certain position in the society and the industry, the enterprise leaders always appear to the public with some kind of image, either unique or mediocre, or authority or rivers and lakes, or fashion Or rustic, leadership or corporate image plus points, or corporate image minus points.