现代社会是开放社会,当今时代是信息时代,舆论影响无时不在、无处不在,如果失去对舆论的有效掌控,就会严重扰乱社会心理,极大增加社会治理成本,甚至导致执政危机。因此,必须把提高舆论引导能力放在党的执政能力建设和国家治理能力现代化的高度,加以重视和把握。要坚持党管媒体原则不动摇,切实管好导向、管好班子、管好队伍,对传统媒体和新兴媒 Modern society is an open society. Nowadays are the information age. The influence of public opinion is always present and ubiquitous. If we lose effective control of public opinion, we will seriously disrupt social psychology, greatly increase the cost of social governance and even lead to the crisis of governance. Therefore, we must attach importance to and grasp the importance of improving the guidance of public opinion on the building of the party’s ability to govern and the modernization of state governance. We must uphold the principle of unswerving leadership of the party in managing the media, earnestly manage the guidance, manage the team well, manage the ranks well, and show respect for traditional media and emerging media