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汽车厂对于什么人开什么车都有一个独特的安排,比如说20岁左右的年轻男女,选择的多半是雅力士或是bB这些车款,而中阶白领则是卡罗拉,领导阶级或是小型自营企业老板则是凯美瑞,再上一层比较大的企业主或是领导官员则是皇冠,但这些只是概分而且身份会有重叠,当然只要你喜欢20岁的你想开皇冠也无妨,顶多下车时造成一点点的惊艳罢了,而在一次的丰田营销企划会议中,讨论到一个问题,那就是大型企业主以及领导级官员这些属于VIP级的人物,他们上班时候都有司机开车接送,但假日时如何出行?总不能假期中全家出游时,还勉强司机加入家庭阵容,这样也挺奇怪的,而VIP们假日自己开着类似皇冠这种商务性质的车出入这些大型酒店,为避免被误认为司机而遭受不礼貌的待遇,所以丰田决定开发出这些VIP自己开的车,除了避免一些无谓的困扰也让这些VIP们享受驾驭速度的乐趣。而这也就是锐志(MarkX)的由来以及定位。
The automaker has a unique arrangement for what kind of people to open a car, for example, young men and women around the age of 20, the choice is mostly Yaris or bB these models, while middle-class white-collar workers are Corolla, the leadership class or small self Camp boss is Camry, and then a larger business owners or leading officials is the crown, but these are only an overview and identity will overlap, of course, as long as you like 20-year-old you want to open the crown anyway, top When getting off a little more amazing, but in a Toyota marketing planning conference, discussed a problem that is large-scale business owners and leading officials who belong to VIP-class people, they have to work when drivers drove , But how to travel during the holiday? Can not holiday during the family travel, barely drivers to join the family line-ups, this is also very strange, and VIP holiday driving a crown like this business nature car out of these large hotels, in order to avoid Was mistaken for drivers and suffered rude treatment, so Toyota decided to develop these VIP own car, in addition to avoid some unnecessary trouble but also let these VIPs enjoy driving Fun speed. And that’s where MarkX came from and where it came from.