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随着大经济时代的到来,度假旅游已成为人们的生活文化之一,并且旅游业在拉动全世界GDP做了巨大的贡献。而伴随着社会的发展,传统观念的旅游已经不能满足人们的需求,这就要求旅游相关产业进行发展模式调整和产品创新,为游客带来全新的体验和更好的服务。而“多元休闲综合体”的旅游景区发展模式或许将为这个“大经济”时代带来一股新的旅游热潮。本文主要探讨“多元休闲综合体”模式的内容、功能、条件,并根据目前景区运营存在问题提出“多元休闲综合体”模式的应用建议。
With the advent of the great economic era, holiday travel has become one of the people’s life and culture, and tourism has made a tremendous contribution to driving the world’s GDP. With the development of society, the traditional concept of tourism has been unable to meet people’s needs, which requires tourism-related industries to adjust the development model and product innovation, for visitors to bring a new experience and better service. The “multi-leisure complex,” the development of tourist attractions may be for this “big economy ” era to bring a new wave of tourism. This paper mainly discusses the content, functions and conditions of the “multiple leisure complex” mode and puts forward the application suggestion of “multiple leisure complex” mode according to the current problems in the operation of the scenic spot.