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薰衣草是国际市场上的稀缺资源,目前伊犁河谷已经形成大力发展薰衣草产业的氛围。薰衣草旅游是伊犁特色旅游之一,正处于高速增长阶段,机遇与挑战并存。通过实际调查分析伊犁河谷薰衣草旅游的发展状况和优势,提出依托“丝绸之路经济带”加快发展薰衣草旅游,通过品牌国际化、经营模式科学化、产品品质化以及产业运作联动化等路径推动伊犁河谷薰衣草旅游的全
Lavender is a scarce resource on the international market. At present, the Ili Valley has formed an atmosphere of vigorously developing the lavender industry. Lavender tourism is one of the characteristics of tourism in Yili, is in a period of rapid growth, the opportunities and challenges co-exist. Through the actual investigation and analysis of the development status and advantages of lavender tourism in the Ili Valley, the author puts forward that relying on the “Silk Road Economic Belt” to speed up the development of lavender tourism, through the internationalization of the brand, scientific management of the business model, product quality and industrial operation linkage Promote the Ili Valley lavender tourism