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近几年,CHIC组委会积极为企业寻找发展新路径,不断完善行业创新体系。尤其是以商业模式创新为主题,加强精细化管理,进行盈利模式创新,帮助参展企业积极探索跨界合作的新可能,创造独享的赢利模式,以获得更大的市场话语权。而对于那些为女性消费群体提供衣着选择的女装品牌而言,面对“善变”的消费者、难以捕捉的潮流变化以及日益白热化的市场竞争,品牌商业模式的创新与延续势在必行。基于此,《纺织服装周刊》记者采访了多家即将登陆2014年CHIC大舞台的女装品牌,通过讲述他们的商业模式、革新历程,展现“模式之美”。
In recent years, CHIC Organizing Committee actively seek new ways for enterprises to develop and constantly improve the industry innovation system. In particular, the theme of business model innovation is to enhance refined management, innovate profit models, help exhibitors actively explore new possibilities for cross-border cooperation and create exclusive profit-making models in order to gain greater market power. For those women’s clothing brands that provide female consumers with choices of clothing, the innovation and continuation of the brand business model are bound to be faced with the consumers who are “fickle”, the hard-to-grasp changes and the ever-increasing market competition. Row. Based on this, “Textile and Apparel Weekly” reporter interviewed a number of women’s brand is about to land in 2014 CHIC big stage, by telling them the business model, innovation course, to show “the beauty of mode.”