当一种社会力量已经发展壮大成为深刻影响国民生活和社会生活时,文化关注必要了。地产行业曾经也一直在和文化界建立起种种联系,但我们也看到,是这种看似成功的联系更多的是支流而非主流,更多的是自发而非自觉。文化与地产的结合,尽管炒得热热闹闹,持续影响力依然缺乏。所以尽管观念地产火遍大江南北,真诚思考发展中的房地产行业与城市生态关系的人们依然是小众,所以我们的专家到处呼吁而应者寥寥,所以我们的开发商到处寻求智援而呼应者甚少。可怕的是,这样一种不成熟的交流似乎已经被认定为非常成功,可悲的是,这样浮华的热闹,已经使很多批评家欣然自得了。鲁迅说:“历史结帐,不象数学一样精密,写下许多小数,却只能学粗人算帐的四舍五入法门,记一笔总数。” When a social force has grown stronger and has become a profound influence on national and social life, cultural attention is necessary. The real estate industry has also been in constant contact with the cultural community. However, we also see that this seemingly successful link is more of a tributary than a mainstream one, more of a spontaneous and less conscious one. The combination of culture and real estate, although speculation bustling, continued influence is still lacking. Therefore, although the concept of real estate is widespread throughout the country and people who genuinely think about the relationship between the developing real estate industry and the urban ecology are still small, our experts are calling for only a handful of things. Therefore, our developers are seeking intellectual aid and echoing everywhere less. What is horrible is that such an immature communication seems to have been deemed very successful. Sadly, such a flashy bustle has made many critics feel comfortable. Lu Xun said: “Historical checkout, not as sophisticated as mathematics, wrote a lot of decimals, but can only learn the rough accounting, rounding, remember a sum. ”