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2007年的暑假来临,暑期市场每年都是媒体的必争之地。随着选秀节目的诞生,暑假期间电视收视被它赚去了大部分眼球,而网络媒体对青少年超强的吸引力也使很多原本属于电视媒体的市场份额遇到挑战。在差异化竞争的电视发展趋势下,电视媒体如何开辟暑期市场的蓝海?暑期收视高峰,谁会赢得优异的市场表现?安徽卫视作为国内卫视的电视剧第一品牌媒体,在去年成功抢占暑期电视市场的基础上,2007年又将全力出击。运用独播的理念,安徽卫视在暑期收视的蓝海中启航……
The summer vacation of 2007 is coming, the summer market is the media every year contested. With the birth of the talent show, TV viewing has been most paid off during the summer holidays, and the superb attractiveness of online media to teens has also challenged many of the original market shares of the television media. How can the television media open up the blue ocean in the summer market under differentiated competition in TV market? Who will win the excellent market performance in peak summer viewing? Anhui Satellite TV, as the No. 1 brand media of domestic TV series, successfully seized the summer television market last year On the basis of 2007, will fully attack. Utilizing the concept of broadcasting alone, Anhui Satellite TV sets sail in the blue sea for summer viewing ...