现状:行业现井喷式发展如果有人问去年以来饮料行业最热闹的品类是什么?多数业内人士给出的答案会是常温乳酸菌饮料。受益于养乐多、味全等低温乳酸菌饮料企业打下的消费需求基础,常温乳酸菌也打着“促消化”、“润肠道”等功效标签,在饮料市场着实火了一把。2013年以来,国内常温乳酸菌饮料几乎呈井喷态势,AC尼尔森监测数据显示,去年常温乳酸菌饮料品牌已达79 Status quo: the industry is now well-jet development If someone asked the beverage industry since last year, the most popular category is what? Most people in the industry are given the answer will be room temperature lactic acid bacteria drinks. Benefit from Yakult, taste and other low-temperature lactic acid bacteria beverage companies laid the basis for consumer demand, room temperature lactic acid bacteria also name “promote digestion ”, “Run intestines ” and other effect labels, really fire in the beverage market. Since 2013, the domestic normal temperature lactic acid bacteria drink almost blowout situation, AC Nielsen monitoring data show that last year, the lactic acid bacteria beverage brand has reached 79