风暴过后,我们需要收起对广告主媒体费用越来越少的抱怨,放下只玩概念虚做市场的空架子,更专注于对自身媒体价值的深度开发与充分利用。金融危机这场寒流,给户外媒体的冲击,可谓悲喜交加。悲的是,人们以往钟情的“风投”开始逐渐冷却,靠照搬美国模式与宣扬概念过活的“资本泡沫”濒临破灭,一些“初耕”媒体公司陷入资金短缺和市场不稳的两难境地;喜的是, After the storm, we need to put away less and less complaints about the media costs of advertisers, and put aside empty shelves that only play in the concept of virtual market, and focus more on the depth development and full utilization of the value of their media. Financial crisis, the cold, the impact of the outdoor media, can be described as grieving. Sadly, the “capital bubble” that people used to love has begun to gradually cool down. The “capital bubble” that has survived by copying the American model and the propaganda concept is on the brink of collapse. Some “early-stage” media companies have fallen into financial shortages and the market Unstable dilemma; hi, of course,