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市民社会的崛起突破政治—宗教对文化的绝对控制,使消费性文化的大发展成为可能。而消费性文化作为现代社会的有机组成部分对整体社会发展具有加乘效应。改革开放30年我国文化市场和文化产业取得长足发展,但相对于满足人民群众文化需求和提升国家软实力的需求,还有巨大落差。促进文化产业发展要重点解决文化需求不足的问题,建议通过发放文化消费劵刺激市民社会的文化需求,进而促进文化市场的繁荣和文化产业的发展。
The rise of civil society to break through politics - religious absolute control of culture, so that the great development of consumer culture possible. Consumer culture, as an integral part of modern society, has an additive effect on overall social development. In the 30 years since the reform and opening up, China’s cultural market and cultural industries have made great strides, but there is still a huge gap between them in terms of meeting the needs of the masses and increasing the country’s soft power. Promote the development of cultural industries should focus on solving the problem of lack of cultural needs, it is proposed through the issuance of cultural consumer coupons to stimulate the cultural needs of civil society, and thus promote the prosperity of cultural markets and cultural industries.