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这几年,无论是医生、护士还是普通百姓,都能感受到新药无所不在的强大影响。打开电视,画面中不乏各种溢美之辞的新药广告,翻开报刊,林林总总关于新药的介绍、歌颂更是随处可见。由于新闻媒体中过多强调的是新药的“特效”、“高能”、毒副作用微小,以至于在人们印象中新药就是好药,使用起来会特别有效,安全保险系数也就非常之高。医院中患者点名开药,各种医药公司走马灯大展三寸不烂之舌发动推销攻势的现象非常普遍,在许多医院,以抗生素类为代表的药物大有新桃换旧符之势头。
In recent years, doctors, nurses and ordinary people can feel the powerful influence of new drugs everywhere. Turn on the TV, the screen is full of all kinds of beautiful words of the new drug ads, open the newspapers, there are plenty of introduction about new drugs, singing is everywhere. As the news media emphasizes too much on the “special effects” and “high energy” of new drugs, the side effects are so small that new drugs are a good medicine in the impression that they will be particularly effective and the safety factor will be very high. Hospital patients were named to prescribe medicine, a variety of pharmaceutical companies show off the truth, the tongue is not bad, the phenomenon of marketing offensive is very common in many hospitals, antibiotics, represented by a lot of new drugs for the momentum of the new peach.