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在第十四届中国广告节上,在线营销成为聚焦的热点。分享、体验、互动、精准、可衡量等一系列的关键词成为在线营销新的风向标。在美国,在线广告已经占到了整体投放的20%,而在中国这一数字还不到5%,增长潜力巨大。腾讯在本届广告节上带来的“MIND”在线营销理念,试图改变在线广告以流量和点击次数计费的效果衡量方式,构筑可衡量效果、互动式体验、精准导航和差异化定位的在线营销新平台,业内专家认为,腾讯“MIND”理念的推出,或将引发中国互联网营销的大变局。
In the fourteenth China Advertising Festival, online marketing has become a hot spot. A series of key words such as sharing, experiencing, interacting, precise, measurable become the new vane of online marketing. In the United States, online advertising has accounted for 20% of the overall delivery, while in China this figure is less than 5%, with huge growth potential. Tencent brought “MIND” online marketing concept in this festival to try to change the effect measure of online advertisement in terms of traffic and click-through rate to build measurable effect, interactive experience, precise navigation and differentiated positioning Of the new platform for online marketing, industry experts believe that the introduction of Tencent “MIND ” concept, or will lead to major changes in Internet marketing in China.