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根据科技成果产业化程度及研发投生产方式状况,科技企业可以分为:将科技成果作为产品的科技企业或组织,即以科技成果为中心;生产、开发和经营技术产品的中小企业或大型企业(联合体),即以技术产品为中心。目前,我国科技企业正处于一个蓬勃发展的时期,科技企业之间的差异比较大,分析不同类型科技企业的市场营销,具有重要意义。
According to the degree of industrialization of scientific and technological achievements and the status of research and development and investment in production methods, science and technology enterprises can be divided into: scientific and technological enterprises or organizations that regard scientific and technological achievements as products, that is, with scientific and technological achievements as the center; and small and medium-sized enterprises or large enterprises that produce, develop and operate technical products (Commonwealth), that is, technology products as the center. At present, China's science and technology enterprises are in a period of vigorous development, and the differences among science and technology enterprises are relatively large. It is of great significance to analyze the marketing of different types of science and technology enterprises.