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随着我国经济的快速发展,人们的生活水平有了实质性的进步,其中区域性质的旅游项目开发工作对地方经济的贡献力度较大。从我国海南中西部民俗旅游开发项目的执行状况来看,各环节的推动不仅依赖政府政策的支持,以及着力吸引大批投资资金,而且还需要科学合理的开发策略来推进旅游项目,尤其是要借助地方文化特色的影响力来宣传旅游线路。本文就海南中西部民俗旅游开发策略及其实施状况做以论述,进一步探究我国海南发展旅游事业的民族文化优势。
With the rapid economic development in our country, people’s living standard has made substantive progress. Among them, the development of regional nature tourism projects has made a great contribution to the local economy. From the perspective of the implementation of the folklore tourism development project in the central and western part of Hainan Province, the promotion of all aspects depends not only on the support of government policies, but also on attracting a large amount of investment funds, and also requires scientific and rational development strategies to promote tourism projects, especially through The influence of local cultural characteristics to promote tourism routes. This article discusses the strategy and implementation of folklore tourism development in central and western Hainan to further explore the advantages of ethnic culture in developing tourism in Hainan.