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传统广播广告主要依靠时间、节目影响力支撑,我们可以认为节目的时间量是一个定值,我们很难增长广播的时间,而提高节目影响力是一个过程。广告时间利用度有四个,时间资源、位置资源、产品资源、剩余资源,这些并没有得到最大限度地利用,可是今天电台做得很好,在这样的情况下发展的这样好,如果利用得更好我们会发展成为怎么样?所以恭喜我们的
Traditional radio advertising mainly depends on time and program influence. We can think that the amount of time of a program is a fixed value. It is hard for us to increase the broadcasting time, and improving the program’s influence is a process. Advertising time utilization of four, time resources, location resources, product resources, the remaining resources, these have not been fully utilized, but today the radio is doing well, in such circumstances the development of good, if the use of What better way will we grow? So congratulations!