2013年数字营销已经成熟,因为有一些冷静的声音响起。年中,宝洁全球市场营销和品牌建设执行官毕瑞哲表示,“数字营销的时代已经结束了”。没有人会天真到按字面意义去理解这句话,这只不过表明,数字营销山深路险。从行业间看,数字营销已经成熟到开始影响传统业态。今年最值得注意的是数字营销对金融领域的大规模进入。互联网领头的三只羊腾讯、百度、阿里都已经开始互联网金融的运 Digital marketing has matured in 2013 as some cool voices sounded. In the middle of the year, Betsy Zhe, global marketing and branding executive at P & G, said, “The era of digital marketing is over.” No one will be naive to literally understand this sentence, it only shows that digital marketing Shan Shen Road Insurance. From the industry perspective, digital marketing has matured to begin affecting the traditional formats. The most noteworthy of this year is the massive digital marketing access to the financial sector. The three leading Internet sheep Tencent, Baidu, Ali have begun the operation of Internet finance