突破定势 实例:日本东芝电气公司1952年前后曾一度积压了大量的电扇卖不出去,7万多名职工费尽心机地想了不少办法,依然进展不大。有一天,一个小职员提出了改变电扇颜色的建议。在当时,全世界的电扇都是黑色的,东芝公司的电扇也不例外。这个小职员建议把黑色改为浅色。经过研究,公司采纳了这个建议。第二年夏天,东芝推出了一批浅蓝色电扇,大受顾客欢迎。市场上还掀起了一阵抢购热潮,几个月内就卖出了几十万台。从此以后.在日本以及全世界,电扇不再是一副统一的黑色面孔了。 Breaking through the trend Example: Toshiba Electric Co., Ltd. of Japan once had a large backlog of fans that could not be sold before and after 1952, and more than 70,000 employees tried their best to think of a lot of ways. Still, little progress was made. One day, a small staff member proposed a proposal to change the color of fans. At the time, fans around the world were black, and Toshiba’s fans were no exception. The clerk suggested changing the color of black to light. After research, the company adopted this proposal. In the summer of the next year, Toshiba launched a number of light blue electric fans, which were greatly welcomed by customers. There was also a rush of buying in the market, and hundreds of thousands of units were sold within a few months. Since then, fans have ceased to be a uniform black face in Japan and around the world.