十五元发家鞋商营销妙招刘兆华／文木屐店鹿岛屋是日本老板鹿岛以１５元钱起家的。他没有挂起招牌 ,也没有行号 ,只在一块大木板上画了一只木屐（木拖鞋）。店面贴一张东京市地图。旁边写着 :“东京市的街路如何走法？如果不清楚 ,请进来 ,我们会告诉您。”所做的木屐品质最好 Fifteen yuan hair shoe sales coup coup Zhao Zhaohua / Wen Muxiu shop Kashima store is the Japanese boss Kashima 15 yuan money started. He did not hang up the signboard, nor did he have a line, and only painted a clog (wooden slippers) on a large wooden board. Store posted a Tokyo map. Next to the words: “How to walk the streets of Tokyo? If you do not know, please come in, we will tell you.” The best quality made of clogs