时代的发展让消费者在买卖关系中不再处于弱势,如今、他们在面对商家时更多地是会去质疑而不是简单地信任,更加感性的消费动机让消费者在挑选商品和服务时不再只关注价格、质量与功能是否有保证,而首先会去关注企业品牌本身的一些因素,如环保、企业形象和知名度等,这些变化让企业越来越重视消费者的参与。 The development of the times has made consumers no longer disadvantaged in buying and selling relationships. Nowadays, they are more likely to question rather than simply trust in the face of businesses. The more emotional motivation for consumers to make consumers choose goods and services Instead of focusing solely on price, quality and functionality, we will first look at factors such as environmental protection, corporate image and visibility of the company’s brand. These changes will give businesses an increasing emphasis on consumer participation.