在美国,无论消费者看摔角或是百老汇的演出,可能都会透过一家购票公司“票房大师”(Ticket master)来经手。票房大师的负责人罗森(Fredric Rosen) 八十年代早期买下这家毫不起眼的小公司,经过大力整顿,业务逐渐成长,去年一年就卖掉七千万张票,相当于整个产业的三分之一。票房大师的成功因素在于,它说服演出者“自己卖票不如交给票房大师卖,不但省钱,而且增加票房。”此外,票房大师建立了完整的通路网,从电 In the United States, consumers, whether watching wrestling or Broadway shows, may be using Ticket master, a ticketing company. Fredric Rosen, the head of the box office guru, bought the humble little company in the early 1980s and after a drastic consolidation, the business grew and sold 70 million tickets last year, the equivalent of the entire industry One-third of the time. The box office master’s success factor is that it convinced the performer to “sell their own tickets as much as the box office masters to sell, not only save money, but also increase the box office.” In addition, the box office master established a complete network of routes, from the electricity