本文主要论述了利用腾讯微信平台建设报刊文摘订阅号,提供纸媒老读者电子报阅读、检索、互动等增值服务;同时吸引新读者订阅纸媒及电子报,最终实现采编人员的升级转型、纸媒与新媒体的共融,扩大了报刊文摘的品牌影响力。 This article mainly discusses the use of Tencent WeChat platform to build newspaper and abstracts subscription number, to provide readers of old newspapers electronic reading, retrieval, interactive and other value-added services; at the same time to attract new readers to subscribe to the media and electronic newspapers, and ultimately the acquisition and editing personnel upgrading and transformation of paper media and new The communion of the media has expanded the brand influence of the newspaper digest.