一天之内,几十万的阅读量,几百万的爱心款,上千万的关注度。前不久,在浙江瑞安发生的一起突发事件,借助微博、微信、QQ、瑞安论坛等互联网平台的大众性、草根性和迅速传播性的优势,瑞安电视台新闻频道、瑞安广播电台、瑞安日报、瑞安发布等主流媒体及时引导,引发出“一家人牵动一座城,一座城满载一片爱”的爱心接力故事,也引起了媒体人关于在新媒体环境下,电视媒体该如何通过媒介融合,抓住机遇应对挑战,做好突发事件报道的思索。 Within a day, hundreds of thousands of readings, millions of love models, tens of millions of attention. Not long ago, with the unexpected incidents that took place in Ruian, Zhejiang Province, with the help of popular, grassroots and rapidly spreading Internet platforms such as Weibo, WeChat, QQ, and the Ryan Forum, Ryan TV news channel, Ryan Radio, , Ryan release and other mainstream media promptly lead to lead to “a family affects a city, a city filled with love” love relay story also caused the media people on the new media environment, how the media through the media fusion media , Seize the opportunity to deal with the challenges, do a good job of thinking about emergency coverage.