欧洲最大的电子消费品制造商飞利浦,已经决意改变自己“小家电巨头”的形象,为国人所熟知的“让我们做的更好”的广告语,很快也将为“化繁为简”(SenseandSimplicity,暂译)所取代。飞利浦计划为此举所付出的“代价”是:8000万欧元。飞利浦总裁兼首席执行官柯慈雷宣布:这8000万 Philips, Europe’s largest maker of consumer electronics, has decided to change its image as a “small appliance giants,” and the phrase “let’s do it better”, which is widely known in the country, will soon be “simplification” SenseandSimplicity, temporary translation) replaced. The “price” that Philips plans to pay for this move is: 80 million euros. Ke Caili Philips President and CEO announced: This 80 million