探索新媒体时代我国服饰审美价值标准的本土化传播方式,要立足中华民族传统文化融合多元文化,在编辑内容、消费观点、审美态度等多方面传播全新的服饰审美价值标准。时尚杂志是以介绍流行服饰为核心内容,图文并茂地指导服饰搭配、倡导时尚生活方式和生活理念的杂志,包括传统媒体纸质时尚杂志和新媒体电子时尚杂志。近几十年,欧美先进国家以强大的经济、资本为后盾,依托时尚杂志推广欧美时装和配饰,宣扬欧美先进国家文化规范下的服饰审美价值标准,实现西方审美思想价值体系的扩张和文化 To explore the new mode of localization of the aesthetic value of apparel in the new media era, we must base on the traditional culture of the Chinese nation to integrate multiculturalism, and disseminate brand-new apparel aesthetic value standards in aspects of editing content, consumer viewpoint and aesthetic attitude. Fashion magazine is based on the introduction of fashion as the core content, illustrated with illustrations and costumes to promote fashion lifestyle and lifestyle magazine, including the traditional media paper fashion magazines and new media electronic fashion magazine. In recent decades, the advanced countries in Europe and the United States have backed up by a strong economy and capital. They have relied on fashion magazines to promote the fashion and accessories in Europe and the United States. They promoted the aesthetic standards of apparel under the cultural norms of the advanced countries in Europe and the United States to achieve the expansion and culture of the western aesthetic value system