五一是2013年上半年最为重要的一个节日,各企业推出了一系列促销活动,但与2012年同期相比,今年五一家电市场并没有出现火爆场面,一线市场表现平平,与之前期待的美好结局存在差距。据了解,由于今年五一假期临近周末,各空调企业纷纷将三天促销战延长至5月5日,但火爆消费场景并未如期出现。据奥维咨询(AVC)数据显示,五一三周促销期 May 1 is the most important holiday in the first half of 2013. Enterprises launched a series of promotional activities. However, compared with the same period of 2012, the 51 home appliances market did not show any hot scene this year. The performance of the first-line market was mediocre. Compared with the previous expectation There are differences between the beautiful ending. It is understood that due to the holiday approaching the weekend of May 1, the air conditioning companies have extended the three-day promotional battle to May 5, but the hot consumer scene did not appear on schedule. According to Orville Consulting (AVC) data show that 513 week promotion period