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在网络热潮之初,很多互联网企业都曾为自己的经营模式寻找理论基础。但随着网络泡沫的破灭,各种动听的新经济理论也被人们一起抛弃。如今,包括新浪、搜近真正盈利的目标。这时,人们发现“订户经济”、“注意力经济”、“围墙花园” 等理论,并没有过时。 两年前,当AOL吞并时代华纳之后,曾向全球的广告主宣称,它是一个以经营“订户”为主的跨媒休联合舰队。它的网络用户是“订户”,它的有线电视用户是“订户”,不用说,它旗下各种知名杂志的读者更具有“订户”特征。这些订户在全世界总计超过了2亿户。如果你想以任何型态“触及”这2亿高教育、高收入的消费人群,AOL时代华纳集团可以为你设计各种“解决方案”。 现在,尽管这个跨媒体联合舰队的经营不算理想,但它们的“订户”思想却值得回味。
At the beginning of the Internet boom, many Internet companies have sought a theoretical basis for their business model. However, with the burst of the Internet bubble, a variety of exciting new economic theories have been abandoned together by people. Today, including Sina, search for real profit near the target. At this time, people found that “subscriber economy”, “attention economy”, “walled garden” theory, and not out of date. Two years ago, when AOL annexed Time Warner, it advertised to advertisers around the world that it was a cross-media combined fleet operating a “subscriber”. Its network users are “subscribers” whose cable subscribers are “subscribers,” and needless to say that readers of its well-known magazines are more “subscriber” -like. These subscribers exceed 200 million in the world. If you want to “touch” these 200 million high-educated, high-income consumers in any format, AOL Time Warner Group can design solutions for you. Now, though this cross-media combined fleet is not operating well, their “subscriber” thinking is worth the aftertaste.