宗教旅游之一的佛教旅游作为一种特殊的文化旅游形式,已经广受游客们以及宗教爱好者的关注和向往,宗教旅游在不断兴盛发展的同时,也使旅游和宗教相互促进。本文以黄梅五祖寺作为研究区域,阐述了黄梅五祖寺禅文化旅游资源概况和客源市场,分析了黄梅五祖寺禅文化旅游存在的问题,并对黄梅五祖寺禅文化旅游发展提出了一些意见和发展策略。 As a special form of cultural tourism, Buddhism tourism, which is one of the religious tourism, has attracted the attention and longing of tourists and religious enthusiasts. Religious tourism, while continuing to flourish, has also promoted tourism and religion. This article takes Huangmei Wuzu Temple as the research area, elaborates the overview of Huangshan Wuzu temple’s Zen cultural tourism resources and the tourist market, analyzes the existing problems of Huangshan Wuzu temple’s Zen cultural tourism, and puts forward the proposal of the development of Zen cultural tourism in Huangmei Wuzu Temple Some comments and development strategy.