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海王的品牌工程以交口称赞开始而以“墙倒众人推”结束,而脑白金的恶俗广告却屡创市场销售佳绩,中国企业如何突破“品牌与销量的困局”需要我们反思总结,需要我们走出“第三条路”。
Neptune’s brand project started with a good reputation and ended with “Wall Push All”, while Melatonin’s perverted advertisements hit a record high in market sales. How Chinese companies can break through the “dilemma of brand and sales volume” requires our reflection In conclusion, we need to get out of the “third way”.