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我国流通产业对国民经济贡献程度比较低的主要原因是产业整体竞争能力不足和流通企业竞争力不高。会展业作为流通产业中的新兴行业,其营销竞争力不高,微观上制约自身的发展,宏观上影响产业的发展。所以,必须通过自我完善和外向整合的方法来提升会展企业的营销竞争力,缩小其经济总产值与世界平均水平和美国平均水平的差距,从而促进流通产业的发展。
The main reason that the circulation industry in our country contributes less to the national economy is that the overall competitiveness of industries is not sufficient and the competitiveness of circulation enterprises is not high. As an emerging industry in the circulation industry, convention and exhibition industry has a low marketing competitiveness and restricts its own development on the micro level, thus affecting the development of the industry macroscopically. Therefore, we must enhance the marketing competitiveness of convention and exhibition enterprises by means of self-improvement and outward integration, and narrow the gap between the gross output value of economy and the world average and the average level of the United States so as to promote the development of the circulation industry.