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产品线狭窄,全新车型推出尚需时日,长马“纵享激情”主张怎样持续体现?品牌优势何以为继?激情过后,爱将何以继续?这是一则有关人类情感状态的提问,对一个汽车品牌而言,它同样适用。2016年4月16日晚,北京,长安马自达汽车有限公司2016“LIVE IT不辜负”沟通主题发布会暨粉丝盛典在竞园艺术中心开幕。会上,长安马自达销售分公司执行副总经理王金海公布了长马品牌粉丝会员制度:
Product line is narrow, the introduction of new models takes time, the horse “indulge in passion ” advocate how to continue to reflect? How the brand continues? After the passion, love will continue? This is a question about the human emotional state The same applies to a car brand. On the evening of April 16, 2016, Beijing, Changan Mazda Automobile Co., Ltd. 2016 “LIVE IT live up to” communication conference and fans ceremony opened in the Park Arts Center. At the meeting, Wang Jinhai, executive deputy general manager of Changan Mazda Sales Branch, announced the membership system of Changma brand fans: