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70后的李逸属于上SMG的少壮派——年轻、专业、强烈的进取心。2013年上海地面电视频道广告收入首次出现负增长,震动上海传媒市场。李逸临危受命担任SMG广告经营中心主任。一年后,SMG广告经营逆势上扬。从坐商到行商,短短时间,广告市场发生了巨大的变化,逼得所有人都弹跳起来。在卫视和新媒体的强势挤压下,如何利用自身的近地性优势绝地反击,如何在全媒体时代的竞争压力下找到突围之路?李逸带领团队,大胆尝试,让SMG成为广电改革的新地标。
Li Yi after 70 belongs to the SMG young men on the team - young, professional, strong entrepreneurial spirit. For the first time in 2013, Shanghai’s terrestrial TV channel advertising revenue showed negative growth, shaken the Shanghai media market. Li Yi risk endangered as SMG advertising business center director. A year later, SMG advertising business contrarian rise. From sitting to business, in a short time, the advertising market has undergone tremendous changes, forcing everyone to bounce. How to make use of its near-field advantage to fight back under the strong squeeze of satellite TV and new media? How to find a breakthrough in the competitive pressure of the all-media era? Li Yi led the team to make bold attempts to make SMG a broadcasting reform New landmark.