相对于由“新经济”和“财富新贵”点缀着的时代画面,“乡镇企业家”这个概念显得那样“古老”而陈旧,有关乡镇企业效益不断滑坡的消息在新经济的热潮下一再涨满人们的双耳,昔日的创业英雄们似乎正被时代逼迫着远离曾经的辉煌。然而,有另一群企业家,他们同样生长于乡镇,但却不同于他们的许多前辈,在同是农民创业的路上,他们将事业延伸到了完全不同的方向。 The concept of “township entrepreneurs” seems “old” and outdated relative to the pictures of the times dotted with “new economy” and “new wealth”. The news of the continuous decline of the profits of township and village enterprises has been swirling again and again under the boom of the new economy People's ears, former business heroes who seem to be forced by the times away from the once brilliant. However, there are other groups of entrepreneurs who also grow in the towns and villages but are different from many of their predecessors. On the same path as the peasants' undertakings, they have extended their undertakings in entirely different directions.