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奇瑞,作为中国汽车自主品牌的一面旗帜,自1997年进入汽车行业以来,便矢志不渝以打造民族汽车品牌为己任,一路追逐梦想,一路孜孜以求。在追梦过程中,奇瑞的保密工作悄然从幕后走向前台,为实现汽车工业“中国梦”增添了强大动力。态度决定高度16年前,国内汽车行业已是合资企业的天下。走“市场换技术”的合资老路,还是走自主创新、打造中国自主品牌的新路?这是奇瑞成立之初第一道艰难的选择题。
Since its entry into the automotive industry in 1997, Chery, as a banner of its own brand, has been determined to create a national automobile brand by pursuing its dreams all the time. In the process of chasing dreams, Chery’s secrecy work quietly came to the foreground from behind the scenes, which added a great impetus to the realization of “China Dream” for the automobile industry. Attitude to determine the height 16 years ago, the domestic automobile industry is already a joint venture of the world. Take the “market for technology ” joint venture old road, or take independent innovation, to create a new road to China’s own brand? This is the first difficult Chery was first set up multiple choice questions.