论文部分内容阅读
酒店对地域的热情是有目共睹的，各路酒店集团，耳熟能详的也好，后起直追的也罢，都在虎视眈眈地寻觅属于自己的“猎物”。有的酒店经营者，不赶争先恐后开新店的热潮，转而追寻更加本土的、能够映射所在地历史及脉络的地点，进行改建再造；而有的呢，则综合考量国家、城市、自然环境及地段后，一旦符合胃口，便迫不及待地拿下该地盘，大开新店面。
总部设于加拿大多伦多的四季酒店集团，鲜有人不知。1961年，由伊萨多·夏普（Isadore Sharp）先生创办，如今已走过55载荣耀岁月。历经半个世纪的发展之后，今年上半年，历经两年翻新的墨西哥城四季酒店进入大众视野，这座殖民时期的庄园式建筑，摇身变为墨西哥城中无与伦比的社交场所，古今变换的身份，始终烙有四季对品质的恪守。
世民酒店集团（citizen M），一家极富创新意识的荷兰酒店品牌，2008年问世，设计理念是省去所有隐形花费并移除一切冗余，向旅客提供最实在的奢华，提供中心城区世界级豪华舒适却支付得起的至尊享受。虽则尚且年幼，集团却快马加鞭，已在阿姆斯特丹、鹿特丹、格拉斯哥、纽约和巴黎留下自己的足迹。今年7月11日，集团又在伦敦重磅推出伦敦塔世民酒店，设计风格时尚且充满活力，颜色鲜艳明快，无疑是品牌为自我植入的又一有力广告。
旧瓶装新酒也好，新人新气象也罢，都是各酒店集团搭台唱戏创收益的路数，以保持历久弥新、不脱节的旺盛战斗力。
The hotel industry has always been predators’ hunting ground. Every hotel group， known or unknown， has its eyes set on its prey. Some hotel operators， instead of opening new chains feverishly， choose to look for venues that reflect local cultures and histories， and then conduct reconstruction. Others， on the other hand， after comprehensive considerations， if everything checks out， they won’t wait a second longer to procure land and proceed with new openings.
Four Seasons Hotels and Resorts， headquartered in Toronto， Canada， is unknown to only a handful. Founded by Isadore Sharp in 1961， the group is now at its 55th year， a time in life that is full of vigour and power. In the first half of this year， Four Seasons Hotel Mexico D.F. entered the public view after two years of renovation， a colonial period manor-style building that has turned into an incomparable social place in Mexico City. Even with the transformation from the ancient to the modern style， maintaining quality standards is still what the group insists on.
Founded in 2008， citizenM is a Holland hotel brand with highly innovative awareness and its design concept is to offer luxury to visitors by ridding of all the invisible costs and redundancies. Under this principle， they are able to provide the enjoyment of world-class luxury at affordable prices in the central city. Though still young， the group has already opened branches in Amsterdam， Rotterdam， Glasgow， New York and Paris. On July 11 this year， the group launched citizenM Tower London. With the fashionable design style full of vitality and bright colors， the brand has no doubt presented another successful self-marketing campaign.
By putting new wine in the old bottles， or employing new talents， hotel groups are now trying every method to "stage performances" to maintain the capability of fighting battles.
执行主编：王杨
tracy@hotelelitemag.com
总部设于加拿大多伦多的四季酒店集团，鲜有人不知。1961年，由伊萨多·夏普（Isadore Sharp）先生创办，如今已走过55载荣耀岁月。历经半个世纪的发展之后，今年上半年，历经两年翻新的墨西哥城四季酒店进入大众视野，这座殖民时期的庄园式建筑，摇身变为墨西哥城中无与伦比的社交场所，古今变换的身份，始终烙有四季对品质的恪守。
世民酒店集团（citizen M），一家极富创新意识的荷兰酒店品牌，2008年问世，设计理念是省去所有隐形花费并移除一切冗余，向旅客提供最实在的奢华，提供中心城区世界级豪华舒适却支付得起的至尊享受。虽则尚且年幼，集团却快马加鞭，已在阿姆斯特丹、鹿特丹、格拉斯哥、纽约和巴黎留下自己的足迹。今年7月11日，集团又在伦敦重磅推出伦敦塔世民酒店，设计风格时尚且充满活力，颜色鲜艳明快，无疑是品牌为自我植入的又一有力广告。
旧瓶装新酒也好，新人新气象也罢，都是各酒店集团搭台唱戏创收益的路数，以保持历久弥新、不脱节的旺盛战斗力。
The hotel industry has always been predators’ hunting ground. Every hotel group， known or unknown， has its eyes set on its prey. Some hotel operators， instead of opening new chains feverishly， choose to look for venues that reflect local cultures and histories， and then conduct reconstruction. Others， on the other hand， after comprehensive considerations， if everything checks out， they won’t wait a second longer to procure land and proceed with new openings.
Four Seasons Hotels and Resorts， headquartered in Toronto， Canada， is unknown to only a handful. Founded by Isadore Sharp in 1961， the group is now at its 55th year， a time in life that is full of vigour and power. In the first half of this year， Four Seasons Hotel Mexico D.F. entered the public view after two years of renovation， a colonial period manor-style building that has turned into an incomparable social place in Mexico City. Even with the transformation from the ancient to the modern style， maintaining quality standards is still what the group insists on.
Founded in 2008， citizenM is a Holland hotel brand with highly innovative awareness and its design concept is to offer luxury to visitors by ridding of all the invisible costs and redundancies. Under this principle， they are able to provide the enjoyment of world-class luxury at affordable prices in the central city. Though still young， the group has already opened branches in Amsterdam， Rotterdam， Glasgow， New York and Paris. On July 11 this year， the group launched citizenM Tower London. With the fashionable design style full of vitality and bright colors， the brand has no doubt presented another successful self-marketing campaign.
By putting new wine in the old bottles， or employing new talents， hotel groups are now trying every method to "stage performances" to maintain the capability of fighting battles.
执行主编：王杨
tracy@hotelelitemag.com