在中国对外经贸越来越发达的同时,无可比拟的成本优势吸引了越来越多的跨国企业将生产转移到中国,并且将中国作为其产品销售的主战场。然而大量仿冒产品的出现也让部分跨国企业在做出转移生产部门的决策时变得犹豫不决。与此同时,正在成长中的中国本土企业也面临产品被仿冒,知 While China’s foreign trade and economy are becoming increasingly developed, unparalleled cost advantages have attracted more and more multinational enterprises to shift their production to China and use China as the main battlefield for their product sales. However, the advent of a large number of counterfeit products has also made some multinational corporations hesitant in making decisions to shift production sectors. In the meantime, the growing Chinese domestic enterprises also face the problem of counterfeit products and knowledge