据报载,位居中国品牌第一把交椅的青岛海尔目前的市价为530亿元人民币,这在国内各家知名品牌中遥遥领先,而与世界第一品牌可口可乐的市值704.5亿美元相比,两者之间仍有天壤之别。自1996年国务院发布《质量振兴纲要》以来,国内企业创品牌、保品牌的意识有了较大幅度的提高,许多企业都明确了创立世界品牌的目标。但按照世界品牌 It is reported that Qingdao Haier, the No. 1 brand in China, currently has a market capitalization of RMB53 billion, which is far ahead of various well-known domestic brands. Compared with the market capitalization of the world's top brand Coca-Cola of USD74.05 billion, There is still a world of difference between the two. Since 1996, when the State Council promulgated the “Compendium of Rejuvenation of Quality”, the awareness of domestic enterprises in creating brands and brand names has been greatly improved. Many enterprises have clearly set the goal of establishing a world brand. But according to the world brand