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从“TTK”到“TCL”再到“TCL王牌”,广东TCL电子集团公司两次战略转折的正确决策,使一个由5000元借款起家的微小企业,发展为产值超过百亿元的国际集团。战略转折之一: TTK录音磁带→TCL电话 TTK录音磁带是TCL创业之初的主导产品,在80年代初销售一度红火,很受消费者欢迎。“TTK”迅速发展,是完全依靠优质产品和正确的市场观念指导的结果,在数年资本积累的同时,也造就了一批适应市场规律,懂得企业
From “TTK” to “TCL” to “TCL trump card”, the correct decision made by Guangdong TCL Electronics Group’s two strategic transitions led to the development of a tiny company that started with a borrowing of 5,000 yuan and developed into an international group with a production value exceeding 10 billion yuan. One of the strategic transitions: TTK audio tapes → TCL telephones TTK audio tapes are the leading products of TCL Ventures. They were sold in the early 1980s and were very popular among consumers. The rapid development of “TTK” is the result of relying solely on high-quality products and the correct market concept. Over the past few years, the accumulation of capital has also created a number of companies that adapt to the laws of the market and know how to