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装备制造业是制造业的核心组成部分,其整体能力和发展水平与国家的经济增长、综合实力以及国家的安全保障息息相关。而以装备制造业为支柱性产业的辽宁省作为我国重工业基地之一,在我国装备制造业中占有重要地位。当今社会国与国之间竞争尤其激烈,要想使我国在国际竞争中立于不败之地,就必须全面思考应如何提高我国装备制造业的品牌竞争力。本文以辽宁省为例,主要研究其装备制造企业品牌竞争力的影响因素。
Equipment manufacturing industry is the core component of the manufacturing industry, its overall capacity and level of development and the country’s economic growth, overall strength and national security are closely related. As one of the heavy industry bases in China, Liaoning Province, which takes the equipment manufacturing industry as its pillar industry, occupies an important position in China’s equipment manufacturing industry. In today’s society, the competition between countries is particularly fierce. If we want to make our country invincible in the international competition, we must fully consider how to improve the brand competitiveness of China’s equipment manufacturing industry. In this paper, Liaoning Province as an example, the main research of its equipment manufacturing enterprises brand competitiveness factors.