买手作为职业源起上世纪60年代的欧洲。一般来说,买手指的是掌握大量信息,熟悉商品购、销、存作业规范与善于管理,为满足消费者购买需求组织商品进入流通,并以计划提案业务为核心业务的专业商务人员。在我国,买手于上世纪9 0年代首先出现在服装市场,但发展缓慢。至今我国商界乃至经济界、学术界对买手还比较陌生,将买手等同于采购员的认识普遍存在。买手与采购员职责不同。买手 Buyer as a career originated in the 1960s in Europe. In general, the buyer’s finger is master of a large number of information, familiar with the purchase, sale, storage practices and good management, in order to meet the needs of consumers to organize the flow of goods into circulation, and to plan the proposal business as the core business of professional business people. In China, the buyer first appeared in the apparel market in the 1990s, but the development was slow. Up to now, the business community in our country and even the economic and academic circles are still unfamiliar with the buyers. The understanding that the buyers are the same as the buyers is ubiquitous. Buyer and buyer duties are different. buyer