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烟酒类商品适度包装可以满足消费者更深层次的需求,但不能过度包装。“买椟还珠”究竟是“椟”的错还是“珠”的错无意深究,但商家过度依赖包装,带动销量,以此增加利润并非长久之计。如今的消费者维权意识在提高,环保意识在增强,对于烟酒类企业来说商品的包装稍有不慎就可能导致形象受损,影响产品的销售,因此烟酒类商品适度包装势在必行。
Appropriate packaging of tobacco and alcohol products to meet the deeper needs of consumers, but not over-packaging. “Buy 椟 also beads ” is “椟 ” wrong or “Pearl ” mistake is not intended to study, but the business over-reliance on packaging, driving sales, in order to increase profits is not a long-term plan. Today’s consumer awareness of raising awareness of environmental awareness is increasing, for tobacco and alcohol companies, the product packaging slightly inadvertently may result in image damage, affecting product sales, so tobacco and alcohol products moderate packaging is bound to Row.