“读图时代”是历史性转变,形象不再是文字的附庸,文字成为图像信息的结构和内容的说明。影像成为信息传递的直接表述,文字的基本信息帮助受众理解影像之下——“隐喻”的涵义。影像的主导地位毋庸置疑,昭示了一个从语言主因型文化向图像主因型文化转变的时代。 “The age of reading pictures ” is a historical change, the image is no longer the vassal of the text, the text becomes the description of the structure and content of the image information. Video becomes the direct expression of information transmission, and the basic information of the text helps the audience to understand the meaning of “metaphor” under the image. Undoubtedly, the dominance of the image shows an era of transition from the dominant genre culture to the main genre culture.