“东风日产推出‘启辰’品牌是从商业角度来考虑的,而不是从政治的角度来考虑的。”2011年,作为全球最大汽车市场的中国车市整体情况并不乐观,长达10年的高速增长出现疲态,如果说这一年有什么新的概念或亮点的话,那大概是关于合资企业自主品牌的纷纷亮相。广本推出理念,通用五菱推出宝骏,东风日产推出启辰,长安福特、一汽大众、东风本田、北京现代等企业也在谋划之中。 “Dongfeng Nissan launched ’Kai Chen’ brand from a commercial point of view, not from a political point of view. ” In 2011, as the world’s largest auto market, the overall situation of China’s automobile market is not optimistic up to 10 The rapid growth of the year appears tired, if there is any new concept or highlight this year, it is probably about the independent brands of joint ventures have appeared one after another. Wide introduction of this concept, GM Wuling launched Po Chun, Nissan introduced Kai Chen, Changan Ford, FAW-Volkswagen, Dongfeng Honda, Beijing Hyundai and other companies are also planning.