今天,越来越多的企业希望与目标一致的品牌建立起坚实可靠、具有长期潜力的关系。能够创造竞争优势的伙伴关系,越来越成为商业竞争中的常规武器。战略营销联盟关系营销模式的一个显著特点是,它给“市场”下了不同的定义。它提出既有“内部”市场又有“外部”市场,内部市场由企业内部工作人员构成,他们的态度和积极性对客户关系产生直接或间接的影响;外部市场不仅包括最终用户市场。还包括供应商、推荐渠道、人才市场等。由此看来,关系营销影响的不仅是个体消费者和员工,它也影响到企业的商对商(B To B)关系,如企业同供应 Today, more and more businesses want brands that are aligned with their goals to build solid, long-term relationships. Partnerships that create competitive advantage are increasingly becoming a regular weapon in commercial competition. A notable feature of the strategic marketing alliance marketing model is that it gives a different definition of “marketing.” It proposes both the “internal” and “external” markets, the internal markets are made up of internal staff and their attitudes and motivation have a direct or indirect impact on customer relationships; the external markets include not only the end-user market . Also includes suppliers, recommended channels, such as talent market. Seen in this light, relationship marketing affects not only individual consumers and employees but also the B To B relationship of the firm, such as the relationship between the firm and the supply