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广东省中山市供销实业集团公司生产的“娜娇婷”丝袜自1990年创牌以来,年销售额从开始的30多万元发展到1996年的1亿元,销售收入增长了300多倍,这既是企业生产规模不断扩大的结果,也是“娜娇婷”品牌效应增强的结果。据国家有关部门统计,“娜娇婷”品牌知名度在全国丝袜品牌中居前三位,市场占有率在前五名。“娜娇婷”丝袜产品不仅多次在全国范围评比中获奖,也多次被消费者协会授予最受消费者欢迎的
The “Niao Jiao Ting” stockings produced by Zhongshan Supply and Marketing Industry Group Co., Ltd. of Guangdong Province, since its inception in 1990, has grown from an annual sales of more than 300,000 yuan to 100 million in 1996, and sales revenue has increased by more than 300 times. This is not only the result of the continuous expansion of production scale, but also the result of the enhanced brand effect of “Na Jiaoting”. According to statistics from relevant state agencies, “Niao Jiaoting” brand ranks among the top three in the national silk stockings brand and its market share ranks in the top five. “Niao Jiaoting” stocking products not only won many awards nationwide, but was also awarded by consumer associations as the most popular among consumers.