本文介绍了博物馆文创产,品与服务的国内外研究与实践现状,结合妇女儿童博物馆的特殊性,分析了不同类型观众的心理需求因素。在此基础上,提出了中国妇女儿童博物馆文化产品开发的三个策略:主题展览设计、藏品品牌与内涵发掘、热点创新。同时,也为文创产品与服务的运营策略提出了建议。 This article introduces the status quo of research and practice at home and abroad about cultural and creative works, products and services in museums, and analyzes the psychological needs of different types of audiences combined with the particularity of women and children’s museums. On this basis, three strategies for the development of cultural products of the China Women and Children Museum are put forward: theme exhibition design, collection of brand names and connotation, and hot spot innovation. At the same time, but also for the cultural and creative products and services strategy put forward suggestions.