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随着传媒形态的日益丰富,各类形态媒体所占有的受众传媒消费时间也呈现出此消彼长的态势。在这个以互联网络技术为标志的崭新的信息时代,设计者更应该致力于将网络与设计、技术与艺术完美地结合,开拓全新的视觉空间,使视觉文化成为网页设计的主导潮流。本文在对视觉文化、版式、版式设计等概念界定的基础上,介绍了网页设计中的视觉传达艺术,主要解决如何把视觉传达的理念运用到网页设计中去,满足人们在视觉方面的多样化需求。网页设计是平面设计在网络时代里的延伸,从信息传播和视觉传达的视角出发,都使人们对网页界面信息有了更进一步的认识。网页设计更丰富了人们在接收信息时的视觉美感,也对视觉设计中产生很大的影响。
With the increasingly rich media forms, the consumption time of audience media occupied by various forms of media has also shown a shift in the trend. In this brand-new information age marked by Internet technology, designers should devote themselves to perfect combination of network and design, technology and art, and develop new visual space so that visual culture becomes the dominant trend of web design. Based on the definition of visual culture, typography and layout design, this paper introduces the visual communication art in webpage design, mainly how to apply the concept of visual communication to webpage design to meet people’s visual diversification demand. Web design is an extension of graphic design in the Internet age. From the perspective of information dissemination and visual communication, people have made a further understanding of Web page information. Web design enriches the visual beauty of people receiving information, and also has a great impact on visual design.