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上世纪90年代末以来,中国传媒大学在校长刘继南教授的推动下,通过考察国内外公关关系专业教育及公关业的发展现状,积极论证和探索了以传播学为基础、以广告学为参照、突出公共关系学学科特点的专业教育之路。几年来,中国传媒大学广告学院公关系积极探索和研究有效的公共关系教育教学环节,以科研促教学,加强与国内外公关业界和学界的联系与合作,注重培养学生的公关理论素养和实践能力,努力并逐步形成了自己的特色和优势。
Since the late 1990s, with the promotion of Professor Liu Jinao, president of Communication University of China, by examining the current development of public relations and PR education at home and abroad, CMU has proactively demonstrated and explored the use of advertising as a reference, Highlight the characteristics of public relations science disciplines of professional education. In the past few years, the public relations department of Communication University of China actively explored and researched effective public relations education and teaching links, promoted teaching through scientific research, strengthened contact and cooperation with public relations circles and academic circles both at home and abroad, and focused on cultivating students’ PR knowledge and practice skills , Work hard and gradually formed its own characteristics and advantages.