作为一个在广告行业行走多年的老广告,说实话,对那些刚刚步入广告这一行的新人们还真有太多太多的话要说。就中国广告人的策略创意、设计表现、后期执行等问题已经有太多详述文章,这里就不多说了,而且这些通过不断的学习创新就能很快得到提升。我们认为要想解决中国广告相对落后的根本应该从另外一个关键角度来入手,就是要唤醒本土企业的品牌意识。促成一个国家广告行业不断发展并走向成熟的两个关键角色应该包括企业和广告人两方面,而大部分人往往只是抱怨中国广告人的创意,策略等水平太低,而没有看 As an old ad for many years in the advertising industry, to be honest, there are so many things to say to newcomers who just stepped into advertising. There are already too many detailed articles on China’s creative strategy, design performance, and post-implementation issues, and we will not say much here, and these will soon be promoted through continuous learning and innovation. We think that if we want to solve the fundamental reason why China’s advertising is relatively backward, we should start with another key point to awaken the brand awareness of local enterprises. The two key players contributing to the continuous development and maturity of a country’s advertising industry should include both businesses and advertisers. Most people tend to just complain about the creativeness of Chinese advertisers and their tactics are too low to see