OTT TV似乎是眼下最热的一个电视词汇,但也是界定最模糊的一个概念。因此,在电视圈内,OTT其实并不是太惹人注目。通过电视机观看电视节目仍是目前消费视频的首选方式,但移动互联网、移动设备和云计算技术发展带来的受众分化将挑战传统的电视商业模式,从而引发新一轮的传媒变革。消费者不仅正在逐步摆脱传统电视观看方式在时间上的限制,也正逐渐远离电视机本身,进入多屏世界。 OTT TV seems to be the hottest television vocabulary right now, but it’s also the most ambiguous concept. Therefore, in the TV circle, OTT is actually not too noticeable. Watching television via television is still the preferred way of consuming video at the moment, but the democratization of the mobile Internet, mobile devices and cloud computing technologies will challenge the traditional television business model and lead to a new round of media revolution. Consumers are not only getting rid of the time limitations of the traditional TV viewing methods, but also gradually moving away from the TV itself into the multi-screen world.